eGifter Merchants

Case Study: DSW’s Celebrity Gift Card Campaign

At a Glance Client: DSW, a national footwear and accessories retailer Campaign: Celebrity-themed gift card promotion tied to Ariana Madix’s curated collection Goal: Amplify seasonal engagement with a star-powered gifting experience Solution: Custom digital gift card designs, eGreeting + video content, and seamless cross‑channel rollout Results: Multi-week email and in-store cycles, fan engagement, and [...]

By |2026-06-05T16:21:44-04:00April 1st, 2025|Categories: Case Studies, Merchant Edge|Tags: , , , , , , |
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Gift Card Promos That Merchants (and Smart Shoppers!) Love

At a Glance Gift card promotions are a win-win for both shoppers and retailers. Unlike traditional discounts, structured gift card deals (like "Buy $50, Get a $10 Bonus") attract high-intent buyers, increase spending, and drive repeat business. Discounted gift cards also boost purchasing power and encourage customer loyalty. For merchants, these promotions generate more [...]

By |2025-12-01T14:46:51-05:00March 19th, 2025|Categories: eGifter Insights & Culture, Merchant Edge|Tags: , |
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