How Businesses Will Recognize and Reward in 2025 October 16, 2025 Mastercard’s 2025 Holiday Forecast calls gift cards a “tariff-proof” consumer-gifting option, predicting inflation will push even more shoppers toward flexible, digital-first gifting. That same shift is influencing corporate rewards programs, where gift cards continue to outperform swag and physical gifts—delivering more value [...]
Proof That Gift Card Promotions Deliver Real results show holiday incentives can spark dramatic growth in gift card sales. August 27, 2025 Merchants have long suspected that a well-timed promotion can dramatically boost gift card sales—and our latest Insight Lab data confirms it. In this snapshot from our merchant data, the results were [...]
What Impromptu Gift Card Rewards Reveal About Today’s Work Culture How fast, flexible rewards are reshaping connection and appreciation at work. July 14, 2025 As we head into the busiest season of the year for rewards and recognition, we took a look back at how teams showed appreciation in 2024: what they sent, [...]
Group Gifting Trends Trends, behaviors, and insights from a year of shared generosity. May 28, 2025 Forget fronting the cost or chasing people down for their share. With eGifter’s group gifting, the organizer picks a gift card to send, and friends, family, or coworkers chip in whatever amount they’d like. Each contributor can [...]
