The Short Version Strong gift card sales don't necessarily mean a healthy program. A healthy gift card program delivers measurable, incremental value to the business, keeps pace with changes in fraud, technology, and customer expectations, and makes full use of the stored value infrastructure the brand has already built. Jenny DeTerra, VP of Merchant [...]
The Short Version Gift card sales data only tells part of the story, especially when brands sell through multiple third-party retail and B2B distribution partners. To understand what's really happening, brands need to consolidate and normalize their data, identify what's driving changes in performance, and measure the return on their distribution and marketing investments. [...]
At a Glance Gift card promotions are a win-win for both shoppers and retailers. Unlike traditional discounts, structured gift card deals (like "Buy $50, Get a $10 Bonus") attract high-intent buyers, increase spending, and drive repeat business. Discounted gift cards also boost purchasing power and encourage customer loyalty. For merchants, these promotions generate more [...]
At a Glance After years of helping consumers get the most out of gift cards as “The Gift Card Girlfriend,” I’ve joined eGifter to help retailers build better gift card programs from the inside out. In this post, I share why I believe eGifter is the most innovative platform in the space—and how features [...]
