The Merchant Edge Blog
Insights & Strategies For Brands Who Don’t Settle
5 Ways AI Is Changing Holiday Gift Cards in 2025
At a Glance AI is reshaping the gift card experience this holiday season—from personalized generative images to real-time fraud detection to early agentic commerce. These tools aren’t future hype—they’re live, in-market, [...]
Case Study: How Lazy Dog is Using Gift Cards to Drive $100K in Charitable Giving
At a Glance Client: Lazy Dog Restaurants Campaign: Holiday Gift Card Program with Charitable Giving Goal: Launch a new digital gift card experience with a $100K charitable donation component Solution: Co-branded [...]
eGifter Insight Lab | Holiday Rewards 2025 Edition
How Businesses Will Recognize and Reward in 2025 October 16, 2025 Mastercard’s 2025 Holiday Forecast calls gift cards a “tariff-proof” consumer-gifting option, predicting inflation will push even more shoppers toward [...]
Case Study: How QDOBA Expanded Their Holiday Gift Card Impact
At a Glance Client: QDOBA Mexican Eats Campaign: Holiday Gift Card Bonus Promotion Goal: Expand bonus card redemption to in-restaurant customers and increase foot traffic Solution: Custom redemption microsite powered by [...]
Case Study: How Fandango and eGifter Made Oprah’s Favorite Holiday Gift Happen
Image sources: Inside Edition (screenshot) and Oprah.com (product photo). At a Glance Client: Fandango, the nation's leading movie ticketing platform Campaign: Holiday gifting experience for The Color Purple (2023) [...]
eGifter Insight Lab | Gift Card Promos for Holiday 2025 Edition
Proof That Gift Card Promotions Deliver Real results show holiday incentives can spark dramatic growth in gift card sales. August 27, 2025 Merchants have long suspected that a well-timed promotion [...]
eGifter Announces the Formation of SB Collectiv LLC
HUNTINGTON, N.Y., AUG 14, 2025 — eGifter has acquired SB Collectiv, formerly the gift card services division of Stoner Bunting Advertising. SB Collectiv will now operate as an independent entity, SB Collectiv [...]
eGifter Insight Lab | Summer 2025 Edition
What Impromptu Gift Card Rewards Reveal About Today’s Work CultureHow fast, flexible rewards are reshaping connection and appreciation at work.July 14, 2025 As we head into the busiest season of the [...]
Case Study: How DSW and eGifter Turned Gift Cards into a “Shoeprise” Sensation
At a Glance Campaign: DSW “Shoeprise” In-Store Promotion Goal: Drive in-store foot traffic and brand engagement through a playful, limited-time gift card hunt Solution: Custom-designed gift cards + secure multi-store fulfillment [...]
eGifter Insight Lab | Spring 2025 Edition
Group Gifting Trends Trends, behaviors, and insights from a year of shared generosity. May 28, 2025 Forget fronting the cost or chasing people down for their share. With eGifter’s group [...]
Same-Day Approval for B2B Gift Card Buyers? (Yes, Please!)
At a Glance Built specifically for the gift card, rewards, and incentives space, eGifter SmartKYB™ automates corporate buyer vetting—giving your team the verified data and tools they need to approve legitimate [...]
Gift Card Promos That Merchants (and Smart Shoppers!) Love
At a Glance Gift card promotions are a win-win for both shoppers and retailers. Unlike traditional discounts, structured gift card deals (like "Buy $50, Get a $10 Bonus") attract high-intent buyers, [...]