The B2B channel is comprised of all types of businesses who buy gift cards in volume, often placing large bulk orders. They traditionally use gift cards as rewards and incentives for employee achievement, customer loyalty, and sales promotions. However, due to the popularity of gift cards the space is rapidly expanding and now includes consumer engagement campaigns (advertising), health and wellness programs, sweepstakes prizes and survey compensation. Digital and mobile gift cards are increasingly in demand for these new categories.
