Discover trends, insights, and ideas to grow your gift card program and engage customers.
At a Glance Client: The Home Depot Initiative: Modernizing a high-volume B2B bulk gift card program Goal: Find a modern platform to keep pace with buyer needs and sales opportunities—without custom development Solution: eGifter B2B Sales Portal™, dedicated program management, and the eGifter Branded Rewards API™ Results: B2B gift card sales up 18% in [...]
At a Glance Client: Jiffy Lube Campaign: Gift Card Program Relaunch Ahead of Peak Season Goal: Replace outdated gift card infrastructure with a modern, scalable solution for both digital and physical gifting Solution: Branded Gift Card Storefront powered by eGifter Merchant Solutions™ Results: Seamless holiday launch, improved customer experience, operational efficiency, and data-driven insights [...]
At a Glance Post-holiday returns are surging, with refund abuse and chargeback scams cutting deep into retail profits. To fight back, smart retailers are replacing cash refunds with store credit and using AI to detect fraud before it happens. Store credit keeps revenue in the ecosystem and buys time to investigate suspicious activity. The [...]
At a Glance AI is reshaping the gift card experience this holiday season—from personalized generative images to real-time fraud detection to early agentic commerce. These tools aren’t future hype—they’re live, in-market, and already changing how gifting works. Here’s what I’m seeing up close at eGifter, and how merchants can shape what comes next. [...]
At a Glance Client: Lazy Dog Restaurants Campaign: Holiday Gift Card Program with Charitable Giving Goal: Launch a new digital gift card experience with a $100K charitable donation component Solution: Co-branded Gift Card Storefront and B2B Sales Portal powered by eGifter Merchant Solutions™ Results: On-time launch, seamless user experience, and an ongoing campaign driving [...]
How Businesses Will Recognize and Reward in 2025 October 16, 2025 Mastercard’s 2025 Holiday Forecast calls gift cards a “tariff-proof” consumer-gifting option, predicting inflation will push even more shoppers toward flexible, digital-first gifting. That same shift is influencing corporate rewards programs, where gift cards continue to outperform swag and physical gifts—delivering more value [...]
At a Glance Client: QDOBA Mexican Eats Campaign: Holiday Gift Card Bonus Promotion Goal: Expand bonus card redemption to in-restaurant customers and increase foot traffic Solution: Custom redemption microsite powered by eGifter Merchant Solutions Results: Seamless in-store experience, increased customer satisfaction, and expanded campaign reach What's Inside Challenge: In-Store Bonus [...]
Image sources: Inside Edition (screenshot) and Oprah.com (product photo). At a Glance Client: Fandango, the nation's leading movie ticketing platform Campaign: Holiday gifting experience for The Color Purple (2023) Goal: Transform a digital movie ticket into a heartfelt, physical gift Solution: Custom microsite, hybrid digital-physical fulfillment, and promo redemption—powered by eGifter Merchants™ [...]
Proof That Gift Card Promotions Deliver Real results show holiday incentives can spark dramatic growth in gift card sales. August 27, 2025 Merchants have long suspected that a well-timed promotion can dramatically boost gift card sales—and our latest Insight Lab data confirms it. In this snapshot from our merchant data, the results were [...]
HUNTINGTON, N.Y., AUG 14, 2025 — eGifter has acquired SB Collectiv, formerly the gift card services division of Stoner Bunting Advertising. SB Collectiv will now operate as an independent entity, SB Collectiv LLC. The entire team will remain intact under the leadership of Nicole Bromley, Chief Growth Officer. SB Collectiv will continue acting as a [...]
