Discover trends, insights, and ideas to grow your gift card program and engage customers.
What Impromptu Gift Card Rewards Reveal About Today’s Work Culture How fast, flexible rewards are reshaping connection and appreciation at work. July 14, 2025 As we head into the busiest season of the year for rewards and recognition, we took a look back at how teams showed appreciation in 2024: what they sent, [...]
At a Glance Campaign: DSW “Shoeprise” In-Store Promotion Goal: Drive in-store foot traffic and brand engagement through a playful, limited-time gift card hunt Solution: Custom-designed gift cards + secure multi-store fulfillment powered by eGifter Merchants Results: 4.6M media impressions, high customer turnout, and a repeatable experiential model now in motion What's Inside [...]
Group Gifting Trends Trends, behaviors, and insights from a year of shared generosity. May 28, 2025 Forget fronting the cost or chasing people down for their share. With eGifter’s group gifting, the organizer picks a gift card to send, and friends, family, or coworkers chip in whatever amount they’d like. Each contributor can [...]
At a Glance Built specifically for the gift card, rewards, and incentives space, eGifter SmartKYB™ automates corporate buyer vetting—giving your team the verified data and tools they need to approve legitimate buyers faster. With global coverage and fraud safeguards, SmartKYB helps reduce risk, cut manual work, and support same-day decisions with confidence. Request a [...]
At a Glance Client: DSW, a national footwear and accessories retailer Campaign: Celebrity-themed gift card promotion tied to Ariana Madix’s curated collection Goal: Amplify seasonal engagement with a star-powered gifting experience Solution: Custom digital gift card designs, eGreeting + video content, and seamless cross‑channel rollout Results: Multi-week email and in-store cycles, fan engagement, and [...]
At a Glance Gift card promotions are a win-win for both shoppers and retailers. Unlike traditional discounts, structured gift card deals (like "Buy $50, Get a $10 Bonus") attract high-intent buyers, increase spending, and drive repeat business. Discounted gift cards also boost purchasing power and encourage customer loyalty. For merchants, these promotions generate more [...]
