The Short Version Strong gift card sales don't necessarily mean a healthy program. A healthy gift card program delivers measurable, incremental value to the business, keeps pace with changes in fraud, technology, and customer expectations, and makes full use of the stored value infrastructure the brand has already built. Jenny DeTerra, VP of Merchant [...]
The Short Version Gift card sales data only tells part of the story, especially when brands sell through multiple third-party retail and B2B distribution partners. To understand what's really happening, brands need to consolidate and normalize their data, identify what's driving changes in performance, and measure the return on their distribution and marketing investments. [...]
eGifter brings GiftCard Partners’ clients and expertise in-house, expanding its enterprise rewards and professional services businesses. HUNTINGTON, NY – Oct. 5, 2026 – eGifter, a leading gift card technology company, today announced it completed the asset acquisition of GiftCard Partners, Inc., which helps brands build and grow gift card programs and delivers reward and [...]
Patent-pending security layer helps merchants surface suspicious activity and trigger corrective action before stored value is exposed. HUNTINGTON, N.Y., JUNE 4, 2026 (GLOBE NEWSWIRE) — eGifter, a gift card technology company, today announced eGifter Shield™, a patent-pending security layer that helps merchants identify suspicious activity and initiate corrective action before value is exposed. [...]
At a Glance Client: Jiffy Lube Campaign: Gift Card Program Relaunch Ahead of Peak Season Goal: Replace outdated gift card infrastructure with a modern, scalable solution for both digital and physical gifting Solution: Branded Gift Card Storefront powered by eGifter Merchant Solutions™ Results: Seamless holiday launch, improved customer experience, operational efficiency, and data-driven insights [...]
eGifter appoints Jenny DeTerra as VP of Merchant Solutions to help merchants build flexible gift card programs with greater control and visibility. HUNTINGTON, N.Y., MAY 5, 2026 (GLOBE NEWSWIRE) — eGifter, a gift card technology company, today announced that Jenny DeTerra has joined the company as Vice President of Merchant Solutions. DeTerra brings [...]
At a Glance Post-holiday returns are surging, with refund abuse and chargeback scams cutting deep into retail profits. To fight back, smart retailers are replacing cash refunds with store credit and using AI to detect fraud before it happens. Store credit keeps revenue in the ecosystem and buys time to investigate suspicious activity. The [...]
At a Glance AI is reshaping the gift card experience this holiday season—from personalized generative images to real-time fraud detection to early agentic commerce. These tools aren’t future hype—they’re live, in-market, and already changing how gifting works. Here’s what I’m seeing up close at eGifter, and how merchants can shape what comes next. [...]
At a Glance Client: Lazy Dog Restaurants Campaign: Holiday Gift Card Program with Charitable Giving Goal: Launch a new digital gift card experience with a $100K charitable donation component Solution: Co-branded Gift Card Storefront and B2B Sales Portal powered by eGifter Merchant Solutions™ Results: On-time launch, seamless user experience, and an ongoing campaign driving [...]
How Businesses Will Recognize and Reward in 2025 October 16, 2025 Mastercard’s 2025 Holiday Forecast calls gift cards a “tariff-proof” consumer-gifting option, predicting inflation will push even more shoppers toward flexible, digital-first gifting. That same shift is influencing corporate rewards programs, where gift cards continue to outperform swag and physical gifts—delivering more value [...]
