There Are So Many Ways to Grow a Gift Card Program
Where Do You Start?
From third-party partnerships and B2B sales to promotions, marketing, and program strategy, there’s no shortage of opportunities to grow your gift card program.
But managing gift cards is rarely anyone’s only job.
You don’t need more possibilities. You need the expertise and support to turn the right opportunities into growth.
Meet eGifter Professional Services
Formerly SB Collectiv, eGifter Professional Services brings decades of gift card industry experience to your program—with the same vendor-agnostic approach brands have relied on for years.
We know the gift card ecosystem—from platforms and processors to distribution partners, sales channels, marketing, and operations. And we know how to turn that knowledge into practical strategies that move programs forward.
We think eGifter technology is pretty great. But you don’t have to use it to work with us.
We work across platforms, processors, distribution partners, and technologies to help you get more from the program you have.
Whether you need ongoing Program Management, support for a specific initiative, or specialized expertise to pursue a new opportunity, we meet you where you are and build the right support around your program.

Bring Us Your Gift Card Challenge
You don’t need to know which service you need. Tell us what you’re trying to accomplish, where you could use extra support, or what opportunity you want to pursue. We’ll help you find the right way forward—across the technology, partners, and channels you already use.
Need something else?
Bring it to us. No two gift card programs look the same, so neither do our engagements. We love our eGifter technology, but you don’t have to switch platforms or providers to work with us. From a specific project to ongoing Program Management, we build support around what your program needs.
Gift Card Expertise Trusted by Leading Brands
Across retail, hospitality, dining, and more
What Gift Card Teams Say About Working With Us
"Between their strategy and reporting tools, we finally feel like we’re in control of our gift card performance."
"The team was a critical partner in navigating a major change to our gift program and providers, and in supporting our expansion into B2B and 3rd Party channels."
"The team at SB Collectiv are great partners – always highly professional, reliable, efficient, and well–informed."






