Case Study: How Lazy Dog is Using Gift Cards to Drive $100K in Charitable Giving

Challenge: Launching with Heart (and a Deadline)

Lazy Dog Restaurants, known for their warm hospitality and community-driven culture, wanted to do more than just serve great food—they wanted to make a tangible difference. Ahead of the 2025 holiday season, Lazy Dog set out to launch a new online gift card experience that would not only deliver convenience to guests—through eGifter’s Gift Card Storefront™ and B2B Sales Portal™—but also give back to a cause they deeply care about: Habitat for Humanity.

The challenge was twofold:

• Launch a new B2C and B2B gift card program in time for the critical holiday season
• Seamlessly integrate a charitable component to track and support Lazy Dog’s $100,000 commitment to Habitat for Humanity

Solution: A Gift Card Experience—Built for Impact and Urgency

Lazy Dog partnered with eGifter Merchant Solutions™ to design, develop, and launch the eGifter Gift Card Storefront and eGifter B2B Sales Portal, making gifting simple, meaningful, and immediate for consumers and companies alike.

The new Lazy Dog Gift Card Site went live just in time for the 2025 holiday season, providing a frictionless way for guests to purchase digital and physical gift cards—and from November 5, 2025, through June 30, 2026, every purchase contributes to a cause that builds homes and hope.

Key elements of the solution included:

• Custom Co-Branded Gift Card Experience. Beautifully designed digital and physical gift cards spotlighting Lazy Dog’s partnership with Habitat for Humanity.
• Automated Donation Tracking. For every co-branded gift card sold online during the campaign window, Lazy Dog donates 10% of the total purchase price to Habitat for Humanity.
• Seamless Purchase Flow. Guests can select designs, choose denominations, personalize messages, and send cards instantly—powered by eGifter’s robust digital gifting technology.
• Secure, Scalable Platform. Built on eGifter’s enterprise-grade infrastructure to ensure high performance during peak holiday demand and beyond.
• Full-Service Support. Through eGifter’s Client Access Portal™ (CAP), Lazy Dog teams gain ongoing management, reporting, and customer support for a smooth experience from day one.

Results: On time, On brand, and Making a Difference

Together, Lazy Dog and eGifter created more than just a gift card storefront—we launched a platform for kindness. For Lazy Dog, giving back has never tasted so good.

• On-Time Holiday Launch. The co-branded gift card site launched on schedule ahead of the 2025 holiday season, enabling frictionless gifting for both consumers and corporate buyers.
• Ongoing Community Impact. From November 5, 2025, through June 30, 2026, Lazy Dog will donate 10% of every co-branded gift card sold online to Habitat for Humanity—supporting their commitment to contribute $100,000 toward affordable housing.
• Stronger Guest Loyalty. Guests are embracing the opportunity to give a gift that gives back—deepening Lazy Dog’s connection to its community and reinforcing brand values.
• Turnkey Partnership. eGifter’s full-service platform allows Lazy Dog to stay focused on mission and messaging, while eGifter manages the operational and technical complexity behind the scenes.

Looking Ahead

With a purpose-driven gift card experience now live, Lazy Dog is showing how technology can bring hospitality and humanity together. As the program continues through June 2026, every card purchased is more than just a meal or a moment—it’s a step toward building homes, hope, and stronger community connections.

For brands looking to launch fast, scale securely, and make an impact, Lazy Dog’s story is proof:

“Partnering with eGifter made it possible for us to launch a gift card program that reflects who we are as a brand. The technology was seamless, the support was hands-on, and most importantly, the experience is helping us make a real difference in the communities we care about.”

— Gift Card Program Manager, Lazy Dog Restaurants

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