At a Glance
- Client: DSW, a national footwear and accessories retailer
- Campaign: Celebrity-themed gift card promotion tied to Ariana Madix’s curated collection
- Goal: Amplify seasonal engagement with a star-powered gifting experience
- Solution: Custom digital gift card designs, eGreeting + video content, and seamless cross‑channel rollout
- Results: Multi-week email and in-store cycles, fan engagement, and heightened visibility for the collection
What’s Inside
The Challenge: Amplify a Celebrity Partnership Through Holiday Gifting
Building on the momentum of its curated collection with Ariana Madix, DSW set out to extend the collaboration into the holiday season—not just with product, but through gifting. They aimed to translate the collection’s style and personality into a gift card experience that felt elevated, on-brand, and shareable.
That meant creating something visually striking, creatively aligned, and easy to deploy across digital, email, and in-store channels, without requiring a full program overhaul or deep technical lift.
The right solution had to spotlight both the brand and its celebrity partner while delivering a seamless experience for consumers and internal teams alike.
The Solution: A Gift Card Campaign that Matches the Collection’s Star Power
To bring gifting into the spotlight, DSW partnered with eGifter Merchants™ to create a fully branded, celebrity-themed gift card experience that reflected the style and spirit of the collection.
Features included:
- A custom faceplate featuring Ariana Madix
- A personalized eGreeting card experience
- A branded video message embedded into the recipient experience
- Seamless integration into DSW’s existing digital flow
From web to wallet, the campaign required no tech overhaul and delivered a premium experience across all touchpoints—helping DSW activate the collaboration in a fresh, consumer-ready way for the holidays.
The Results: Big Visibility, Seamless Integration
The campaign kicked off with a national email and continued to pulse weekly across digital, in-store, and social channels through December 25.
The gift card component amplified DSW’s collaboration with Ariana Madix, extending the collection’s reach across media and consumer platforms. Highlights included:
- Organic exposure on DSW’s Facebook page
- Cosmopolitan feature spotlighting Madix’s collection and styling tips
- Yahoo! Entertainment article showcasing her favorite giftable picks
A dedicated gift card email followed later in the season, reinforcing the campaign at the peak of holiday shopping.
“From design to delivery, the entire experience felt personal and premium—and the gift card made the collection instantly giftable across all our holiday channels.” — DSW Marketing Lead
Ready to Gift Big This Season?
From celebrity tie-ins to seasonal campaigns or cross-brand bundles, we’ll help you deliver a memorable gift card experience—fast.
Contact Us to set up a demo and see how eGifter can help your brand grow
