eGifter Insight Lab | Holiday Rewards 2025 Edition
How Businesses Will Recognize and Reward in 2025 October 16, 2025 Mastercard’s 2025 Holiday Forecast calls gift cards a “tariff-proof” consumer-gifting option, predicting inflation will push even more shoppers toward flexible, digital-first gifting. That same shift is influencing corporate rewards programs, where gift cards continue to outperform swag and physical gifts—delivering more value [...]










