The Merchant Edge Blog
Insights & Strategies For Brands Who Don’t Settle
Case Study: DSW’s Celebrity Gift Card Campaign
At a Glance Client: DSW, a national footwear and accessories retailer Campaign: Celebrity-themed gift card promotion tied to Ariana Madix’s curated collection Goal: Amplify seasonal engagement with a star-powered gifting experience [...]
Gift Card Promos That Merchants (and Smart Shoppers!) Love
At a Glance Gift card promotions are a win-win for both shoppers and retailers. Unlike traditional discounts, structured gift card deals (like "Buy $50, Get a $10 Bonus") attract high-intent buyers, [...]
Why I Joined eGifter—and Why Retailers Should Pay Attention
At a Glance After years of helping consumers get the most out of gift cards as “The Gift Card Girlfriend,” I’ve joined eGifter to help retailers build better gift card programs [...]
It’s a Purple Christmas!
Oprah Winfrey shares her favorite holiday gift for 2024 on Instagram, which is the gift of “The Color Purple” movie, a bold new take on the beloved classic. Order yours today [...]
Group Gift Feature: The Home Depot
Home Depot Group Gift: #BigDreamsBigBarn The Chicago-based animal rescue group ALIVE Rescue is raising money for a building project called “The Big Barn” to aid in building a future for [...]
Introducing Powered by eGifter™
Showcasing solutions for merchants, marketplaces, rewards, and more from the company that reinvented the gift card experience. Stay up to date on the latest from eGifter. Our [...]
Vanilla® eGift Visa® is Now Available at eGifter
The Digital Gift With Endless Possibilities You asked and we heard you. It's here and ready to go. Vanilla® eGift Visa® Virtual Account is the perfect gift for every occasion. Enjoy online [...]
eGifter Welcomes 20 New Brands To Our Growing Gift Card Family
We're adding an extension on the house to make room for all these amazing brands! 1800-Baskets, AutoZone, Bill’s Bar & Burger, BR Guest, CBS All Access, Charming Charlie, Chico’s, Crunchyroll on VRV, Dean & Deluca, Dos Caminos, DSW, Harry & David, iFLY, Peet’s Coffee & [...]
Send a Group Gift For Mom From the Family!
Moms are appreciative of whatever they receive, especially if there was thoughtfulness behind it. But for those moms who you know would love one BIG gift versus lots of little gifts, we've [...]
Top Teacher Appreciation Gifts
eGifter appreciates when a Mom Blogger, recognizes just how awesome group gifting technology is and how perfect it is for teacher gifts from the class. The following is from the blog post [...]
Group Gifting is Here!
Do you have to send a gift from a group of people? How about if you have to send a gift to a group? Either way, Group Gifting from eGifter can make [...]
Top 7 Reasons To Send Gift Cards From eGifter
There are dozens of reasons why you should buy gift cards for yourself or others at eGifter. We've narrowed it down to the top 7 reasons we think eGifter should be your [...]