At a Glance Post-holiday returns are surging, with refund abuse and chargeback scams cutting deep into retail profits. To fight back, smart retailers are replacing cash refunds with store credit and using AI to detect fraud before it happens. Store credit keeps revenue in the ecosystem and buys time to investigate suspicious activity. The [...]
At a Glance AI is reshaping the gift card experience this holiday season—from personalized generative images to real-time fraud detection to early agentic commerce. These tools aren’t future hype—they’re live, in-market, and already changing how gifting works. Here’s what I’m seeing up close at eGifter, and how merchants can shape what comes next. [...]
At a Glance Client: Lazy Dog Restaurants Campaign: Holiday Gift Card Program with Charitable Giving Goal: Launch a new digital gift card experience with a $100K charitable donation component Solution: Co-branded Gift Card Storefront and B2B Sales Portal powered by eGifter Merchant Solutions™ Results: On-time launch, seamless user experience, and an ongoing campaign driving [...]
At a Glance Client: QDOBA Mexican Eats Campaign: Holiday Gift Card Bonus Promotion Goal: Expand bonus card redemption to in-restaurant customers and increase foot traffic Solution: Custom redemption microsite powered by eGifter Merchant Solutions Results: Seamless in-store experience, increased customer satisfaction, and expanded campaign reach What's Inside Challenge: In-Store Bonus [...]
Image sources: Inside Edition (screenshot) and Oprah.com (product photo). At a Glance Client: Fandango, the nation's leading movie ticketing platform Campaign: Holiday gifting experience for The Color Purple (2023) Goal: Transform a digital movie ticket into a heartfelt, physical gift Solution: Custom microsite, hybrid digital-physical fulfillment, and promo redemption—powered by eGifter Merchants™ [...]
Proof That Gift Card Promotions Deliver Real results show holiday incentives can spark dramatic growth in gift card sales. August 27, 2025 Merchants have long suspected that a well-timed promotion can dramatically boost gift card sales—and our latest Insight Lab data confirms it. In this snapshot from our merchant data, the results were [...]
At a Glance Campaign: DSW “Shoeprise” In-Store Promotion Goal: Drive in-store foot traffic and brand engagement through a playful, limited-time gift card hunt Solution: Custom-designed gift cards + secure multi-store fulfillment powered by eGifter Merchants Results: 4.6M media impressions, high customer turnout, and a repeatable experiential model now in motion What's Inside [...]
At a Glance Built specifically for the gift card, rewards, and incentives space, eGifter SmartKYB™ automates corporate buyer vetting—giving your team the verified data and tools they need to approve legitimate buyers faster. With global coverage and fraud safeguards, SmartKYB helps reduce risk, cut manual work, and support same-day decisions with confidence. Request a [...]
At a Glance Client: DSW, a national footwear and accessories retailer Campaign: Celebrity-themed gift card promotion tied to Ariana Madix’s curated collection Goal: Amplify seasonal engagement with a star-powered gifting experience Solution: Custom digital gift card designs, eGreeting + video content, and seamless cross‑channel rollout Results: Multi-week email and in-store cycles, fan engagement, and [...]
At a Glance Gift card promotions are a win-win for both shoppers and retailers. Unlike traditional discounts, structured gift card deals (like "Buy $50, Get a $10 Bonus") attract high-intent buyers, increase spending, and drive repeat business. Discounted gift cards also boost purchasing power and encourage customer loyalty. For merchants, these promotions generate more [...]
