HUNTINGTON, N.Y., AUG 14, 2025 — eGifter has acquired SB Collectiv, formerly the gift card services division of Stoner Bunting Advertising. SB Collectiv will now operate as an independent entity, SB Collectiv LLC. The entire team will remain intact under the leadership of Nicole Bromley, Chief Growth Officer. SB Collectiv will continue acting as a [...]
Recognition that moves at the speed of work. The eGifter Insight Lab Summer 2025 Edition reveals how teams are using $5 gift cards to fuel culture, connection, and everyday appreciation—no approvals, no delays. Read the report and see how Rewards Express™ is changing the way companies recognize great work. HUNTINGTON, N.Y., JUNE 15, 2025 [...]
What Impromptu Gift Card Rewards Reveal About Today’s Work Culture How fast, flexible rewards are reshaping connection and appreciation at work. July 14, 2025 As we head into the busiest season of the year for rewards and recognition, we took a look back at how teams showed appreciation in 2024: what they sent, [...]
At a Glance Campaign: DSW “Shoeprise” In-Store Promotion Goal: Drive in-store foot traffic and brand engagement through a playful, limited-time gift card hunt Solution: Custom-designed gift cards + secure multi-store fulfillment powered by eGifter Merchants Results: 4.6M media impressions, high customer turnout, and a repeatable experiential model now in motion What's Inside [...]
Even in a tough economy, Americans gave generously—together. eGifter’s 2025 Group Gifting Report reveals that contributions rose 6%, with food delivery gift cards leading the way. Top reasons for giving? Celebrating milestones, offering support, and showing appreciation—proving that shared generosity is thriving. Read it on the wire. HUNTINGTON, N.Y., JUNE 3, 2025 (GLOBE NEWSWIRE) — [...]
Group Gifting Trends Trends, behaviors, and insights from a year of shared generosity. May 28, 2025 Forget fronting the cost or chasing people down for their share. With eGifter’s group gifting, the organizer picks a gift card to send, and friends, family, or coworkers chip in whatever amount they’d like. Each contributor can [...]
eGifter launched its new website, eGifterMerchants.com, unveiling the next generation of Merchant Solutions. Designed to empower brands to grow and optimize their gift card programs, the platform introduces enhanced fraud prevention, eGifter SmartKYB™ business verification, and customizable white label storefronts. With this launch, eGifter underscores its commitment to helping merchants modernize legacy systems, reduce risk, [...]
eGifter launches SmartKYB™ globally to help rewards program managers vet B2B gift card buyers faster with automated, fraud-resistant business verification. HUNTINGTON, N.Y., April 8, 2025 (GLOBE NEWSWIRE) — eGifter announces the global availability of its award-winning business verification platform, eGifter SmartKYB™, built to help merchants, brands, and partners onboard B2B gift card buyers faster and [...]
At a Glance Built specifically for the gift card, rewards, and incentives space, eGifter SmartKYB™ automates corporate buyer vetting—giving your team the verified data and tools they need to approve legitimate buyers faster. With global coverage and fraud safeguards, SmartKYB helps reduce risk, cut manual work, and support same-day decisions with confidence. Request a [...]
At a Glance Client: DSW, a national footwear and accessories retailer Campaign: Celebrity-themed gift card promotion tied to Ariana Madix’s curated collection Goal: Amplify seasonal engagement with a star-powered gifting experience Solution: Custom digital gift card designs, eGreeting + video content, and seamless cross‑channel rollout Results: Multi-week email and in-store cycles, fan engagement, and [...]
