Discover trends, insights, and ideas to grow your gift card program and engage customers.
Group Gifting Trends Trends, behaviors, and insights from a year of shared generosity. May 28, 2025 Forget fronting the cost or chasing people down for their share. With eGifter’s group gifting, the organizer picks a gift card to send, and friends, family, or coworkers chip in whatever amount they’d like. Each contributor can [...]
At a Glance Built specifically for the gift card, rewards, and incentives space, eGifter SmartKYB™ automates corporate buyer vetting—giving your team the verified data and tools they need to approve legitimate buyers faster. With global coverage and fraud safeguards, SmartKYB helps reduce risk, cut manual work, and support same-day decisions with confidence. Request a [...]
At a Glance Gift card promotions are a win-win for both shoppers and retailers. Unlike traditional discounts, structured gift card deals (like "Buy $50, Get a $10 Bonus") attract high-intent buyers, increase spending, and drive repeat business. Discounted gift cards also boost purchasing power and encourage customer loyalty. For merchants, these promotions generate more [...]
