eGifter Merchants

Discover trends, insights, and ideas to grow your gift card program and engage customers.

Case Study: How QDOBA Expanded Their Holiday Gift Card Impact

At a Glance Client: QDOBA Mexican Eats Campaign: Holiday Gift Card Bonus Promotion Goal: Expand bonus card redemption to in-restaurant customers and increase foot traffic Solution: Custom redemption microsite powered by eGifter Merchant Solutions Results: Seamless in-store experience, increased customer satisfaction, and expanded campaign reach What's Inside Challenge: In-Store Bonus [...]

By |2025-09-23T23:48:25-04:00September 23rd, 2025|Categories: Case Studies, Merchant Edge|Tags: , , , , |
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Case Study: How Fandango and eGifter Made Oprah’s Favorite Holiday Gift Happen

Image sources: Inside Edition (screenshot) and Oprah.com (product photo). At a Glance Client: Fandango, the nation's leading movie ticketing platform Campaign: Holiday gifting experience for The Color Purple (2023) Goal: Transform a digital movie ticket into a heartfelt, physical gift Solution: Custom microsite, hybrid digital-physical fulfillment, and promo redemption—powered by eGifter Merchants™ [...]

By |2025-09-15T13:53:15-04:00September 15th, 2025|Categories: Case Studies, Merchant Edge|Tags: , , , , , |
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eGifter Insight Lab | Gift Card Promos for Holiday 2025 Edition

Proof That Gift Card Promotions Deliver Real results show holiday incentives can spark dramatic growth in gift card sales. August 27, 2025 Merchants have long suspected that a well-timed promotion can dramatically boost gift card sales—and our latest Insight Lab data confirms it. In this snapshot from our merchant data, the results were [...]

By |2025-09-22T12:33:34-04:00August 27th, 2025|Categories: eGifter Insight Lab, Merchant Edge|Tags: , , , , , |
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eGifter Announces the Formation of SB Collectiv LLC

HUNTINGTON, N.Y., AUG 14, 2025 — eGifter has acquired SB Collectiv, formerly the gift card services division of Stoner Bunting Advertising. SB Collectiv will now operate as an independent entity, SB Collectiv LLC. The entire team will remain intact under the leadership of Nicole Bromley, Chief Growth Officer. SB Collectiv will continue acting as a [...]

By |2025-08-14T12:54:51-04:00August 14th, 2025|Categories: Merchant Edge|Tags: , |
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eGifter Insight Lab | Summer 2025 Edition

What Impromptu Gift Card Rewards Reveal About Today’s Work CultureHow fast, flexible rewards are reshaping connection and appreciation at work.July 14, 2025 As we head into the busiest season of the year for rewards and recognition, we took a look back at how teams showed appreciation in 2024: what they sent, why they sent [...]

By |2025-07-14T09:42:37-04:00July 14th, 2025|Categories: eGifter Insight Lab, Merchant Edge, The eGifter Platform™|Tags: , , , , |
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Case Study: How DSW and eGifter Turned Gift Cards into a “Shoeprise” Sensation

At a Glance Campaign: DSW “Shoeprise” In-Store Promotion Goal: Drive in-store foot traffic and brand engagement through a playful, limited-time gift card hunt Solution: Custom-designed gift cards + secure multi-store fulfillment powered by eGifter Merchants Results: 4.6M media impressions, high customer turnout, and a repeatable experiential model now in motion What's Inside [...]

By |2025-06-09T12:02:57-04:00June 9th, 2025|Categories: Case Studies, Merchant Edge|Tags: , , , , , |
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eGifter Insight Lab | Spring 2025 Edition

Group Gifting Trends Trends, behaviors, and insights from a year of shared generosity. May 28, 2025 Forget fronting the cost or chasing people down for their share. With eGifter’s group gifting, the organizer picks a gift card to send, and friends, family, or coworkers chip in whatever amount they’d like. Each contributor can [...]

By |2025-05-28T18:28:18-04:00May 28th, 2025|Categories: eGifter Insight Lab, Merchant Edge, The eGifter Platform™|Tags: , , , |
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Same-Day Approval for B2B Gift Card Buyers? (Yes, Please!)

At a Glance Built specifically for the gift card, rewards, and incentives space, eGifter SmartKYB™ automates corporate buyer vetting—giving your team the verified data and tools they need to approve legitimate buyers faster. With global coverage and fraud safeguards, SmartKYB helps reduce risk, cut manual work, and support same-day decisions with confidence. Request a [...]

By |2025-05-21T23:16:41-04:00April 2nd, 2025|Categories: Merchant Edge, The eGifter Platform™|Tags: , , , |
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Gift Card Promos That Merchants (and Smart Shoppers!) Love

At a Glance Gift card promotions are a win-win for both shoppers and retailers. Unlike traditional discounts, structured gift card deals (like "Buy $50, Get a $10 Bonus") attract high-intent buyers, increase spending, and drive repeat business. Discounted gift cards also boost purchasing power and encourage customer loyalty. For merchants, these promotions generate more [...]

By |2025-05-21T23:15:40-04:00March 19th, 2025|Categories: eGifter Insights & Culture, Merchant Edge|Tags: , |
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