eGifter Merchants

Discover trends, insights, and ideas to grow your gift card program and engage customers.

Stop Giving Cash Back: How Store Credit and AI Are Changing Returns

At a Glance Post-holiday returns are surging, with refund abuse and chargeback scams cutting deep into retail profits. To fight back, smart retailers are replacing cash refunds with store credit and using AI to detect fraud before it happens. Store credit keeps revenue in the ecosystem and buys time to investigate suspicious activity. The [...]

By |2025-12-17T18:16:15-05:00December 17th, 2025|Categories: Merchant Edge|Tags: , , , , , , |
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5 Ways AI Is Changing Holiday Gift Cards in 2025

At a Glance AI is reshaping the gift card experience this holiday season—from personalized generative images to real-time fraud detection to early agentic commerce. These tools aren’t future hype—they’re live, in-market, and already changing how gifting works. Here’s what I’m seeing up close at eGifter, and how merchants can shape what comes next. [...]

By |2025-11-12T13:33:57-05:00November 12th, 2025|Categories: Merchant Edge|Tags: , , , , , |
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Case Study: How Lazy Dog is Using Gift Cards to Drive $100K in Charitable Giving

At a Glance Client: Lazy Dog Restaurants Campaign: Holiday Gift Card Program with Charitable Giving Goal: Launch a new digital gift card experience with a $100K charitable donation component Solution: Co-branded Gift Card Storefront and B2B Sales Portal powered by eGifter Merchant Solutions™ Results: On-time launch, seamless user experience, and an ongoing campaign driving [...]

By |2025-12-22T10:39:30-05:00November 10th, 2025|Categories: Case Studies, Merchant Edge|Tags: , , , , |
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eGifter Insight Lab | Holiday Rewards 2025 Edition

How Businesses Will Recognize and Reward in 2025 October 16, 2025 Mastercard’s 2025 Holiday Forecast calls gift cards a “tariff-proof” consumer-gifting option, predicting inflation will push even more shoppers toward flexible, digital-first gifting. That same shift is influencing corporate rewards programs, where gift cards continue to outperform swag and physical gifts—delivering more value [...]

By |2025-12-08T13:57:08-05:00October 20th, 2025|Categories: eGifter Insight Lab, Merchant Edge, The eGifter Platform™|Tags: , , , , |
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Case Study: How QDOBA Expanded Their Holiday Gift Card Impact

At a Glance Client: QDOBA Mexican Eats Campaign: Holiday Gift Card Bonus Promotion Goal: Expand bonus card redemption to in-restaurant customers and increase foot traffic Solution: Custom redemption microsite powered by eGifter Merchant Solutions Results: Seamless in-store experience, increased customer satisfaction, and expanded campaign reach What's Inside Challenge: In-Store Bonus [...]

By |2025-09-23T23:48:25-04:00September 23rd, 2025|Categories: Case Studies, Merchant Edge|Tags: , , , , |
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Case Study: How Fandango and eGifter Made Oprah’s Favorite Holiday Gift Happen

Image sources: Inside Edition (screenshot) and Oprah.com (product photo). At a Glance Client: Fandango, the nation's leading movie ticketing platform Campaign: Holiday gifting experience for The Color Purple (2023) Goal: Transform a digital movie ticket into a heartfelt, physical gift Solution: Custom microsite, hybrid digital-physical fulfillment, and promo redemption—powered by eGifter Merchants™ [...]

By |2025-09-15T13:53:15-04:00September 15th, 2025|Categories: Case Studies, Merchant Edge|Tags: , , , , , |
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eGifter Insight Lab | Gift Card Promos for Holiday 2025 Edition

Proof That Gift Card Promotions Deliver Real results show holiday incentives can spark dramatic growth in gift card sales. August 27, 2025 Merchants have long suspected that a well-timed promotion can dramatically boost gift card sales—and our latest Insight Lab data confirms it. In this snapshot from our merchant data, the results were [...]

By |2025-09-22T12:33:34-04:00August 27th, 2025|Categories: eGifter Insight Lab, Merchant Edge|Tags: , , , , , |
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eGifter Announces the Formation of SB Collectiv LLC

HUNTINGTON, N.Y., AUG 14, 2025 — eGifter has acquired SB Collectiv, formerly the gift card services division of Stoner Bunting Advertising. SB Collectiv will now operate as an independent entity, SB Collectiv LLC. The entire team will remain intact under the leadership of Nicole Bromley, Chief Growth Officer. SB Collectiv will continue acting as a [...]

By |2025-08-14T12:54:51-04:00August 14th, 2025|Categories: Merchant Edge|Tags: , |
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eGifter Insight Lab | Summer 2025 – Fast, Impromptu Rewards

What Impromptu Gift Card Rewards Reveal About Today’s Work Culture How fast, flexible rewards are reshaping connection and appreciation at work. July 14, 2025 As we head into the busiest season of the year for rewards and recognition, we took a look back at how teams showed appreciation in 2024: what they sent, [...]

By |2025-11-24T11:31:54-05:00July 14th, 2025|Categories: eGifter Insight Lab, Merchant Edge, The eGifter Platform™|Tags: , , , , |
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Case Study: How DSW and eGifter Turned Gift Cards into a “Shoeprise” Sensation

At a Glance Campaign: DSW “Shoeprise” In-Store Promotion Goal: Drive in-store foot traffic and brand engagement through a playful, limited-time gift card hunt Solution: Custom-designed gift cards + secure multi-store fulfillment powered by eGifter Merchants Results: 4.6M media impressions, high customer turnout, and a repeatable experiential model now in motion What's Inside [...]

By |2025-12-01T14:44:22-05:00June 9th, 2025|Categories: Case Studies, Merchant Edge|Tags: , , , , , |
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