eGifter Merchants

Press Release – Fighting Fraud and Removing Friction: eGifter Merchants™ Equips Brands to Navigate Gift Card Industry Challenges

eGifter launched its new website, eGifterMerchants.com, unveiling the next generation of Merchant Solutions. Designed to empower brands to grow and optimize their gift card programs, the platform introduces enhanced fraud prevention, eGifter SmartKYB™ business verification, and customizable white label storefronts. With this launch, eGifter underscores its commitment to helping merchants modernize legacy systems, reduce risk, [...]

By |2025-05-21T18:24:59-04:00May 14th, 2025|Categories: Press Releases|Tags: , , |
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Press Release – eGifter SmartKYB™ Goes Global to Streamline Vetting of B2B Gift Card Buyers

eGifter launches SmartKYB™ globally to help rewards program managers vet B2B gift card buyers faster with automated, fraud-resistant business verification. HUNTINGTON, N.Y., April 8, 2025 (GLOBE NEWSWIRE) — eGifter announces the global availability of its award-winning business verification platform, eGifter SmartKYB™, built to help merchants, brands, and partners onboard B2B gift card buyers faster and [...]

By |2025-05-21T22:25:10-04:00April 8th, 2025|Categories: Press Releases|Tags: , , |
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Same-Day Approval for B2B Gift Card Buyers? (Yes, Please!)

At a Glance Built specifically for the gift card, rewards, and incentives space, eGifter SmartKYB™ automates corporate buyer vetting—giving your team the verified data and tools they need to approve legitimate buyers faster. With global coverage and fraud safeguards, SmartKYB helps reduce risk, cut manual work, and support same-day decisions with confidence. Request a [...]

By |2025-05-21T23:16:41-04:00April 2nd, 2025|Categories: Merchant Edge, The eGifter Platform™|Tags: , , , |
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Gift Card Promos That Merchants (and Smart Shoppers!) Love

At a Glance Gift card promotions are a win-win for both shoppers and retailers. Unlike traditional discounts, structured gift card deals (like "Buy $50, Get a $10 Bonus") attract high-intent buyers, increase spending, and drive repeat business. Discounted gift cards also boost purchasing power and encourage customer loyalty. For merchants, these promotions generate more [...]

By |2025-05-21T23:15:40-04:00March 19th, 2025|Categories: eGifter Insights & Culture, Merchant Edge|Tags: , |
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Why I Joined eGifter—and Why Retailers Should Pay Attention

At a Glance After years of helping consumers get the most out of gift cards as “The Gift Card Girlfriend,” I’ve joined eGifter to help retailers build better gift card programs from the inside out. In this post, I share why I believe eGifter is the most innovative platform in the space—and how features [...]

By |2025-05-21T23:22:40-04:00February 28th, 2025|Categories: eGifter Insights & Culture|Tags: |
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Press Release – The Leading Consumer Gift Card Expert Joins eGifter to Elevate “Everything” Gift Cards

For over a decade, Shelley Hunter—known to millions as 'The Gift Card Girlfriend'—has guided consumers through the world of gift cards. Now, she's bringing her expertise to eGifter, elevating awareness of a company that has been innovating consumer, reward, and merchant solutions for years. HUNTINGTON, N.Y., Feb. 26, 2025 /PRNewswire-PRWeb/ -- eGifter, a [...]

By |2025-05-21T23:28:49-04:00February 26th, 2025|Categories: Press Releases|Tags: , |
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Press Release – eGifter Wins IMA Excellence Award

eGifter SmartKYB™ takes top prize for Excellence in Innovation & Technology NEW ORLEANS – July 16, 2024 – eGifter won the 2024 Incentive Marketing Association (IMA) Excellence Award for Innovation and Technology for eGifter SmartKYB™. eGifter SmartKYB™ provides a technology solution that standardizes and automates the Know Your Business (KYB) process for B2B incentive [...]

By |2025-05-14T10:12:36-04:00July 19th, 2024|Categories: Press Releases|Tags: , , , |
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Press Release – eGifter Shortlisted for IMA Excellence Award

eGifter SmartKYB™ honored for Excellence in Innovation & Technology Huntington, NY – [June 3, 2024] – eGifter, the leading gift card technology company, has been shortlisted for the prestigious 2024 Incentive Marketing Association (IMA) Excellence in Innovation & Technology Award. This recognition is for eGifter SmartKYB™, a groundbreaking solution for customer vetting in B2B [...]

By |2024-06-07T16:17:20-04:00June 7th, 2024|Categories: Press Releases|Tags: , , , |
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Press Release – eGifter Launches Innovative Merchandise Returns API™ Revolutionizing the Returns Experience with Digital Gift Cards

eGifter has launched the next generation of its Merchandise Returns API™ HUNTINGTON, N.Y., Dec. 5, 2023 /PRNewswire-PRWeb/ -- eGifter, the leading gift card technology company, has launched the next generation of its Merchandise Returns API™ to empower merchants to use their gift card program as branded digital currency to issue digital store credit to customers [...]

By |2023-12-18T15:25:59-05:00December 18th, 2023|Categories: Press Releases|Tags: , , , |
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It’s a Purple Christmas!

Oprah Winfrey shares her favorite holiday gift for 2024 on Instagram, which is the gift of “The Color Purple” movie, a bold new take on the beloved classic. Order yours today at thecolorpurple.egifter.com. Digital gifts can be delivered by email or text on the day you specify. Physical gifts can be mailed with a [...]

By |2025-03-03T14:37:17-05:00November 28th, 2023|Categories: eGifter Gift Card Marketplace|Tags: , , , |
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