Gift Card Promos That Merchants (and Smart Shoppers!) Love

TL;DR: Gift card promotions are a win-win for both shoppers and retailers. Unlike traditional discounts, structured gift card deals (like "Buy $50, Get a $10 Bonus") attract high-intent buyers, increase spending, and drive repeat business. Discounted gift cards also boost purchasing power and encourage customer loyalty. For merchants, these promotions generate more revenue while [...]

By |2025-03-20T11:14:35-04:00March 19th, 2025|eGifter Insights & Culture, Powered by eGifter|

Why I Joined eGifter—and Why Retailers Should Pay Attention

For over a decade, I used the nickname “Gift Card Girlfriend” while helping consumers navigate the world of gift cards—finding the best options, avoiding pitfalls, and making gift cards more personal. I wrote hundreds of articles and appeared in numerous media interviews and shows on how to maximize gift cards and turn them into [...]

By |2025-03-03T20:05:43-05:00February 28th, 2025|eGifter Insights & Culture|

Press Release – The Leading Consumer Gift Card Expert Joins eGifter to Elevate “Everything” Gift Cards

For over a decade, Shelley Hunter—known to millions as 'The Gift Card Girlfriend'—has guided consumers through the world of gift cards. Now, she's bringing her expertise to eGifter, elevating awareness of a company that has been innovating consumer, reward, and merchant solutions for years. HUNTINGTON, N.Y., Feb. 26, 2025 /PRNewswire-PRWeb/ -- eGifter, a leading [...]

By |2025-03-01T21:41:57-05:00February 26th, 2025|Press Releases|

Press Release – eGifter Wins IMA Excellence Award

eGifter SmartKYB™ takes top prize for Excellence in Innovation & Technology NEW ORLEANS – July 16, 2024 – eGifter won the 2024 Incentive Marketing Association (IMA) Excellence Award for Innovation and Technology for eGifter SmartKYB™. eGifter SmartKYB™ provides a technology solution that standardizes and automates the Know Your Business (KYB) process for B2B incentive [...]

By |2024-07-19T15:44:07-04:00July 19th, 2024|Press Releases|

Press Release – eGifter Shortlisted for IMA Excellence Award

eGifter SmartKYB™ honored for Excellence in Innovation & Technology Huntington, NY – [June 3, 2024] – eGifter, the leading gift card technology company, has been shortlisted for the prestigious 2024 Incentive Marketing Association (IMA) Excellence in Innovation & Technology Award. This recognition is for eGifter SmartKYB™, a groundbreaking solution for customer vetting in B2B [...]

By |2024-06-07T16:17:20-04:00June 7th, 2024|Press Releases|

Press Release – eGifter Launches Innovative Merchandise Returns API™ Revolutionizing the Returns Experience with Digital Gift Cards

eGifter has launched the next generation of its Merchandise Returns API™ HUNTINGTON, N.Y., Dec. 5, 2023 /PRNewswire-PRWeb/ -- eGifter, the leading gift card technology company, has launched the next generation of its Merchandise Returns API™ to empower merchants to use their gift card program as branded digital currency to issue digital store credit to customers [...]

By |2023-12-18T15:25:59-05:00December 18th, 2023|Press Releases|

It’s a Purple Christmas!

Oprah Winfrey shares her favorite holiday gift for 2024 on Instagram, which is the gift of “The Color Purple” movie, a bold new take on the beloved classic. Order yours today at thecolorpurple.egifter.com. Digital gifts can be delivered by email or text on the day you specify. Physical gifts can be mailed with a [...]

By |2025-03-03T14:37:17-05:00November 28th, 2023|eGifter Gift Card Marketplace|

Press Release – eGifter Launches Spanish Language Gift Card Marketplace, Targets Thriving US Spanish-Speaking Market

eGifter makes gift cards accessible to 41 million Spanish speakers. HUNTINGTON, N.Y., Nov. 21, 2023 /PRNewswire-PRWeb/ -- eGifter, the leading gift card technology company, has launched a Spanish language version of eGifter.com, a gift card marketplace featuring hundreds of brands, to serve the 41 million Spanish speakers in the United States. "The importance of [...]

By |2023-12-18T15:31:26-05:00November 27th, 2023|Press Releases|

Introducing Powered by eGifter™

Showcasing solutions for merchants, marketplaces, rewards, and more from the company that reinvented the gift card experience. Stay up to date on the latest from eGifter. Our eGifting Platform™ for merchants and retailers enables consumer and corporate gift card sales with the comprehensive tools and reporting you need to drive [...]

By |2025-03-03T14:56:35-05:00February 3rd, 2021|The eGifter Platform™|

eGifter Welcomes 20 New Brands To Our Growing Gift Card Family

We're adding an extension on the house to make room for all these amazing brands! 1800-Baskets, AutoZone, Bill’s Bar & Burger, BR Guest, CBS All Access, Charming Charlie, Chico’s, Crunchyroll on VRV, Dean & Deluca, Dos Caminos, DSW, Harry & David, iFLY, Peet’s Coffee & Tea, Showtime, Soma, Strip House, Tidal, Uber Eats and Yankee Candle are the latest brands to join the Gift Card family at eGifter.

By |2025-03-03T14:43:27-05:00August 7th, 2018|eGifter Gift Card Marketplace|
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