The Merchant Edge Blog
Insights & Strategies For Brands Who Don’t Settle
eGifter Insight Lab | Summer 2025 Edition
What Impromptu Gift Card Rewards Reveal About Today’s Work CultureHow fast, flexible rewards are reshaping connection and appreciation at work.July 14, 2025 As we head into the busiest season of the [...]
Case Study: How DSW and eGifter Turned Gift Cards into a “Shoeprise” Sensation
At a Glance Campaign: DSW “Shoeprise” In-Store Promotion Goal: Drive in-store foot traffic and brand engagement through a playful, limited-time gift card hunt Solution: Custom-designed gift cards + secure multi-store fulfillment [...]
eGifter Insight Lab | Spring 2025 Edition
Group Gifting Trends Trends, behaviors, and insights from a year of shared generosity. May 28, 2025 Forget fronting the cost or chasing people down for their share. With eGifter’s group [...]
Same-Day Approval for B2B Gift Card Buyers? (Yes, Please!)
At a Glance Built specifically for the gift card, rewards, and incentives space, eGifter SmartKYB™ automates corporate buyer vetting—giving your team the verified data and tools they need to approve legitimate [...]
Gift Card Promos That Merchants (and Smart Shoppers!) Love
At a Glance Gift card promotions are a win-win for both shoppers and retailers. Unlike traditional discounts, structured gift card deals (like "Buy $50, Get a $10 Bonus") attract high-intent buyers, [...]
Why I Joined eGifter—and Why Retailers Should Pay Attention
At a Glance After years of helping consumers get the most out of gift cards as “The Gift Card Girlfriend,” I’ve joined eGifter to help retailers build better gift card programs [...]
It’s a Purple Christmas!
Oprah Winfrey shares her favorite holiday gift for 2024 on Instagram, which is the gift of “The Color Purple” movie, a bold new take on the beloved classic. Order yours today [...]
Group Gift Feature: The Home Depot
Home Depot Group Gift: #BigDreamsBigBarn The Chicago-based animal rescue group ALIVE Rescue is raising money for a building project called “The Big Barn” to aid in building a future for [...]
Introducing Powered by eGifter™
Showcasing solutions for merchants, marketplaces, rewards, and more from the company that reinvented the gift card experience. Stay up to date on the latest from eGifter. Our [...]
Vanilla® eGift Visa® is Now Available at eGifter
The Digital Gift With Endless Possibilities You asked and we heard you. It's here and ready to go. Vanilla® eGift Visa® Virtual Account is the perfect gift for every occasion. Enjoy online [...]
eGifter Welcomes 20 New Brands To Our Growing Gift Card Family
We're adding an extension on the house to make room for all these amazing brands! 1800-Baskets, AutoZone, Bill’s Bar & Burger, BR Guest, CBS All Access, Charming Charlie, Chico’s, Crunchyroll on VRV, Dean & Deluca, Dos Caminos, DSW, Harry & David, iFLY, Peet’s Coffee & [...]
Send a Group Gift For Mom From the Family!
Moms are appreciative of whatever they receive, especially if there was thoughtfulness behind it. But for those moms who you know would love one BIG gift versus lots of little gifts, we've [...]