Gift Card Promos That Merchants (and Smart Shoppers!) Love

TL;DR: Gift card promotions are a win-win for both shoppers and retailers. Unlike traditional discounts, structured gift card deals (like "Buy $50, Get a $10 Bonus") attract high-intent buyers, increase spending, and drive repeat business. Discounted gift cards also boost purchasing power and encourage customer loyalty. For merchants, these promotions generate more revenue while [...]

By |2025-03-20T11:14:35-04:00March 19th, 2025|eGifter Insights & Culture, Powered by eGifter|
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Why I Joined eGifter—and Why Retailers Should Pay Attention

For over a decade, I used the nickname “Gift Card Girlfriend” while helping consumers navigate the world of gift cards—finding the best options, avoiding pitfalls, and making gift cards more personal. I wrote hundreds of articles and appeared in numerous media interviews and shows on how to maximize gift cards and turn them into [...]

By |2025-03-03T20:05:43-05:00February 28th, 2025|eGifter Insights & Culture|
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