The iconic home furnishings retailer Pottery Barn added group gifting, social gifting and rich personalization for its digital gift card program, all powered by eGifter.

The new features allow Pottery Barn customers to invite friends to chip in and send an eGift card as a group gift. Customers have the option to send gifts though Facebook, making it a social gift, by email or by a text message. Gifts can also be personalized with an animated eGreeting card or even a video greeting. The solution is fully compatible on both Web and mobile devices.

See how it works in 30 seconds in the video below, or visit the Pottery Barn website and choose “Send a Group Gift Card” to experience it for yourself.