eGifter SmartKYB™ honored for Excellence in Innovation & Technology

Huntington, NY – [June 3, 2024] – eGifter, the leading gift card technology company, has been shortlisted for the prestigious 2024 Incentive Marketing Association (IMA) Excellence in Innovation & Technology Award. This recognition is for eGifter SmartKYB™, a groundbreaking solution for customer vetting in B2B gift card programs.

The IMA Excellence Awards identify and recognize outstanding examples of incentive programs, products and services that are designed and executed by IMA members.

eGifter SmartKYB is a revolutionary solution to a long-standing and growing industry challenge. The service fills a critical gap in the gift card market, offering an automated Know Your Customer solution tailored to incentive and reward programs. By empowering merchants and program managers with automated API-based tools, eGifter creates efficiency and audit-worthy compliance.

“We are honored to be shortlisted for an IMA Excellence Award for a second consecutive year,” said Tyler Roye, CEO of eGifter. “eGifter’s SmartKYB provides a transformative approach to business verification, combining state-of-the-art technology with user-friendly functionality.This recognition is a testament to our team’s hard work and eGifter’s focus fighting all types of gift card fraud.”

The winners of the IMA Excellence Awards will be announced at the Awards Ceremony, Tuesday, July 16, during the IMA Summit 2024 at the Hilton New Orleans Riverside Hotel in New Orleans, Louisiana.

For more information about eGifter and the SmartKYB service, please visit https://corporate.egifter.com/smartkyb/ or contact:

Tracey Klein
SVP, eGifter
tracey@egifter.com


About eGifter

eGifter is a leading gift card technology company providing solutions for merchants, channel partners, corporate buyers and consumers.

Our eGifting Platform™ for merchants includes e-commerce sites for first party B2C and B2B sales, tools for guest appeasement and merchandise returns, and gift card inventory management systems. The Platform is PCI compliant, mobile responsive and can be deployed in any language and/or currency. For more information on eGifter Merchant Solutions, visit https://corporate.egifter.com.

The eGifter Rewards™ suite of services provides a simple and cost-effective solution for businesses looking to send gift cards as rewards or incentives. eGifter Rewards has over 300 top gift card brands, an easy to use, secure website, the eGifter a Gift Card API™, and flexible integration options. For more information on eGifter Reward and Incentives Solution, visit https://www.eGifterRewards.com.

About IMA

The Incentive Marketing Association (IMA) connects members from leading companies across the marketplace to create a unified voice and growth for the incentive industry. IMA is the umbrella organization for the Incentive & Engagement Solution Providers (IESP), Incentive Gift Card Coalition (IGCC), Incentive Merchandise To Reward & Appreciate (IMRA), Incentive Travel Council (ITC), Recognition Professionals International (RPI), IMA Europe, IMA Brasil and IMA Middle East, Africa & Asia Pacific (IMA MEAPAC). Members have the expertise, leading brands, and services to help companies improve their business with reward, recognition, loyalty, and engagement programs. For more information, visit the IMA website at https://www.incentivemarketing.org/