Recognition that moves at the speed of work. The eGifter Insight Lab Summer 2025 Edition reveals how teams are using $5 gift cards to fuel culture, connection, and everyday appreciation—no approvals, no delays. Read the report and see how Rewards Express™ is changing the way companies recognize great work.
HUNTINGTON, N.Y., JUNE 15, 2025 (GLOBE NEWSWIRE) — eGifter today released a new report from the eGifter Insight Lab analyzing 2024 digital gift card trends on its Rewards Express platform. The data reveals a shift toward fast, flexible gift card rewards—like $5 coffee cards—as go-to tools for real-time recognition and team connection.
3 Key Findings from the Report
- Appreciation leads: “Thank you” was the top reason for sending a digital gift card.
- Flexibility wins: The Visa® Reward Card and eGifter Rewards Choice Card™ were most frequently sent.
- Small spends, big signals: Most rewards were under $50, with food delivery cards like DoorDash egift cards a go-to for connection.
As hybrid work reshapes employee engagement, instant micro-rewards are emerging as a preferred recognition strategy—especially for SMBs without formal HR programs.
“We built Rewards Express for smaller businesses, smaller orders, or just smaller moments that don’t require an enterprise rewards program,” said Tracey Klein, SVP of Sales and Business Development at eGifter. “We’re thrilled with the success and creativity of our customers.”
Rewards Express resonates with users because it’s easy to send multiple gift cards at once—by uploading a spreadsheet, pulling from past orders, or pasting in a list. Thanks to eGifter Smart KYB™, an automated business verification system, instant bulk rewarding is fully self-serve. Secure credit card and Plaid ACH payments are also available, and users can personalize rewards with eGreeting cards, photos, or video messages.
This bulk gift card platform gives business owners and people managers the freedom to recognize great work quickly without formal cycles, stretched budgets, or the risks and inconveniences of buying and managing gift cards manually.
Explore the full report: eGifter Insight Lab | Summer 2025 Edition: Rewards Express
About eGifter
Founded in 2011, eGifter is a leading gift card technology company powering secure, scalable solutions for consumers, merchants, and businesses. The eGifter ecosystem includes eGifter.com for consumer gift card purchases; eGifter Rewards™ a full-featured platform for enterprise rewards and incentives; Rewards Express™ a self-serve option for small business and impromptu rewards; and eGifter Merchants™, enabling brands to build and manage gift card programs with white-label storefronts, B2B tools, appeasement solutions, and global payments.
Media Contact
Shelley Hunter, eGifter
Director of Communications and Content Strategy
eGifter on LinkedIn
