eGifter Media Center
Your hub for company news, expert commentary, and gift card insights. For all other inquiries, click here
Press & Media Contact
Shelley Hunter
Consumer Guide to Gift Cards
Shelley Hunter is the leading consumer advocate in the gift card industry, bringing over 15 years of experience helping people navigate the complexities of digital gifting.
Formerly known to millions as “Gift Card Girlfriend,” Shelley has been a trusted voice featured in major outlets including USA Today, The New York Times, The Wall Street Journal, ABC News, and CBS Evening News.
Throughout her career, she has championed transparency, security, and consumer protection, making gift cards safer, smarter, and more personal for millions of shoppers.
Shelley joined eGifter to continue that mission, working with a technology-first company that shares her belief: that gift cards should be dependable, delightful, and digitally secure.
Contact Shelley: shelley@egifter.com | LinkedIn
Quick Facts and Brand Assets
Quick Facts
- Founded: 2011
- Headquarters: Huntington, New York
- Reach: North America, UK, EU (35+ countries)
- Clients: Leading brands and employers
- Compliance: PCI DSS 4.0, SOC 1 & 2, GDPR, WCAG 2.2 AA
Boilerplate
About eGifter
eGifter is a gift card technology company delivering everything Gifting™ across B2C, B2B, and merchant-branded programs. Consumers shop thousands of gift cards at eGifter.com for personal gifting and everyday purchases. Businesses rely on eGifter Rewards™ and Rewards Express™ to send bulk gift cards for incentives, customer rewards, and loyalty programs.
eGifter Merchants powers top retailers’ branded gift card programs, offering white-label storefronts, B2B tools, appeasement solutions, global payments, and more.
Learn more at eGifter.com, eGifterRewards.com, and eGifterMerchants.com
Point of Difference
At eGifter, everything starts with technology. Our platforms are engineered for flexibility, security, reliability, and speed — empowering brands to customize, scale, and innovate without limits in a fast-changing digital gifting landscape.
Core Platforms
From branded gift card programs to digital marketplaces and bulk rewards, eGifter’s platforms serve consumers, businesses, and top global brands with flexible, secure solutions.
eGifter Press Releases
Stay on top of our newest launches, innovations, and leadership moves
eGifter in the News
Trusted by leading media outlets covering gift card innovation, digital commerce, and customer experience:
- KSL TV – What to do when a store going under refuses to take your gift cards (April 2025)
- LOCAL12 (CBS) – What you’re really risking every time you buy a gift card (April 2025)
- HR.com – Safeguarding Rewards: Simple Ways to Protect Your Employee Recognition Program (April 2025)
- MarketWatch – What happens to gift cards when a chain like Forever 21 or Joann closes stores? (March 2025)
Tell a Better Story With Us
Have a question, request, or idea? We’re happy to collaborate, provide expert insights, or connect you with the right spokesperson. Whether you’re on deadline or exploring a new story angle, we’re here to help.
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