Case Study: How QDOBA Expanded Their Holiday Gift Card Impact

Challenge: In-Store Bonus Card Fulfillment

For years, QDOBA Mexican Eats ran successful holiday gift card promotions, offering guests a $10 bonus card with the purchase of a $50 gift card. Online orders worked seamlessly with QDOBA’s existing gift card provider automatically validating qualifying orders and delivering bonus cards without any extra steps.

But in-store guests couldn’t participate in the promotion. Restaurants could sell $50 gift cards, but they had no way to issue the bonus cards. Without a connected system, both franchise locations and their guests were effectively excluded from the holiday reward.

QDOBA needed a secure, scalable solution to connect in-store transactions to digital bonus delivery, streamline the guest experience, and unify the campaign across all sales channels.

Solution: Gift Card Promo That Works Everywhere

To close the gap between online and in-store fulfillment, QDOBA partnered with eGifter Merchants™ to launch a dedicated Holiday Bonus Card Redemption Site. For the first time, guests who purchased gift cards in restaurants could easily claim their $10 digital bonus cards.

The eGifter-powered solution delivered a branded, user-friendly experience—complete with built-in security, real-time validation, and instant fulfillment—through features like:

Customer Redemption Flow

• Guests enter their gift card number, PIN, and email address
• eGifter verifies eligibility via an integration with QDOBA’s gift card processor
• Once validated, eGifter instantly delivers a $10 bonus card via email

Fraud Prevention & Security

• reCAPTCHA and other safeguards block bots and deter fraudulent activity
• eGifter applies strict validation protocols to ensure only eligible transactions are processed

Seamless Fulfillment

• Fiserv provisions digital bonus cards via secure API or encrypted file transfer
• eGifter handles digital delivery, ensuring guests receive their bonus cards instantly

Customer Support

• Guests access 24/7 support and FAQs through the redemption site
• eGifter manages inquiries and escalates redemption-specific issues to QDOBA as needed

Together, QDOBA and eGifter delivered a frictionless redemption flow that brought the bonus experience into restaurants—and into guests’ hands.

Results: Foot Traffic, Headlines, and a Repeatable Win

By partnering with eGifter, QDOBA successfully brought its bonus card promotion into restaurants for the first time, delighting franchisees, improving guest satisfaction, and expanding the reach of its seasonal campaign. The branded redemption site delivers a fast, secure experience that validates gift cards in real time and instantly fulfills bonus rewards.

Built-in fraud prevention measures ensure promotional integrity, while eGifter’s consumer support team handles guest inquiries directly, reducing the burden on QDOBA’s internal teams.

Now QDOBA has a promotion solution that works just as well in-store as it did online, giving this popular restaurant a truly unified holiday campaign. The success of the program also set the stage for future promotions.

At the time of this writing, QDOBA had just wrapped its mid-summer “Celebrate Grads with the Gift of Flavor” campaign, proving the model is repeatable, scalable, and ready for growth.

“Thank you and your team for helping QDOBA deliver a successful holiday gift card promotion. Our restaurants were excited to offer an in-store experience! This site allows us to reach more guests and drive greater impact across channels.”

— Gift Card Program Manager for QDOBA

Need eGifter Merchants to say YES to your vision?

Let’s talk about how we can solve your biggest gift card challenges and help you launch promotions that scale.

Contact Us to connect with our team!