Same-Day Approval for B2B Gift Card Buyers? (Yes, Please!)

Inside eGifter SmartKYB™: An Interview with Tyler Roye

eGifter recently announced the global expansion of eGifter SmartKYB™, its award-winning business verification platform, transforming how quickly brands and partners can onboard B2B gift card buyers. To get the inside scoop, we sat down with Tyler Roye, CEO and Co-Founder of eGifter, to talk about why this matters, what makes eGifter SmartKYB unique, and how businesses everywhere can benefit.

Q1: What is eGifter SmartKYB, and why did you build it?

Tyler: eGifter SmartKYB is our automated business verification platform, built specifically for the gift card and digital rewards space. It helps merchants, brands, and distributors quickly and securely onboard corporate buyers, without all the manual paperwork and back-and-forth.

We built it because we saw a massive gap in the onboarding process.

In this industry, fraud is a constant threat. Bad actors often create fake business identities to access digital incentives or commit payment fraud. Manually reviewing every application is time-consuming, expensive, and doesn’t scale when dealing with high volume. eGifter SmartKYB automates the front-end verification process—checking legitimate business details, screening for fraud signals, and delivering the information your team needs to make confident decisions, fast.

“eGifter SmartKYB™ doesn’t remove the human element—it removes the time-consuming, repetitive work that keeps your team from focusing on real clients.”

– Tyler Roye, CEO of eGifter

To be clear, this doesn’t replace human oversight. Rather, it makes your team more effective. eGifter SmartKYB handles the repetitive and risk-prone front-end work, allowing your reps to focus on what matters: building relationships with real clients instead of wasting time vetting fake ones.

Q2: What does Global eGifter SmartKYB expansion mean?

Tyler: It means we’re helping businesses move faster and more confidently in a rapidly growing market.

Digital gift cards are now being used worldwide—for customer rewards in France, employee incentives in Canada, reseller programs in Southeast Asia, and beyond. Even if a client isn’t global, we are.

At eGifter, we serve a worldwide network of merchants, brands, and distributors. So our tools—especially something as foundational as business verification—need to be global too.

Now, is KYB a legal requirement? In some highly regulated sectors, absolutely. In the rewards and gifting space, the requirements are less stringent, which is why many vendors and merchants don’t give KYB the attention it deserves. This is partly driven by the time required to perform KYB due diligence manually, so we focused on automating as much of the process as possible.

Without proper vetting, companies open themselves up to sophisticated fraud—fake businesses that look real on the surface but are designed to exploit incentives, abuse promotions, or use stored value cards to engage in illicit activity that can damage a brand’s reputation or expose them to compliance risks. eGifter SmartKYB helps stop that at the source.

Our U.S. rollout proved the model. Onboarding times dropped by more than 80% and our clients could spend more time working with genuine buyers, not chasing paperwork. We’ve scaled for international use: multilingual support, local business registries, global AML compliance, and flexible tools that support approval workflows.

Whether onboarding a corporate buyer in Florida or Frankfurt, eGifter SmartKYB gives you the same thing: speed, security, and peace of mind.

Q3: How is eGifter SmartKYB different?

Tyler: There are a few things that set it apart. First, eGifter SmartKYB was built specifically for the gift card and digital rewards space—an ecosystem with unique challenges. Fraudsters love gift cards because they’re fast, anonymous, and liquid. And because these are digital transactions, everything happens at high velocity. A fake business can register, place a bulk order, and disappear—all before a manual review team could even open the file.

That’s where eGifter SmartKYB comes in. We’ve integrated with official business registries, global AML watchlists, and risk screening services to surface the critical insights our clients need to make faster, better-informed decisions.

While eGifter SmartKYB doesn’t approve or reject buyers automatically, it helps teams cut through noise, spot red flags, and act quickly. You’re still in control—but with the advantage of real-time data, fewer manual steps, and dramatically reduced onboarding time.

Q4: What kind of results are you seeing so far?

Tyler: At eGifter, we believe in being our first customer. If we’re not confident using a product ourselves, we’re not ready to roll it out for our partners. So, we put eGifter SmartKYB to the test in our own B2B channel, eGifter Rewards (eGifterRewards.com), before introducing it to the broader market.

A year in, we’ve been blown away. What used to take 2-3 business days now often happens the same day. Our team spends far less time tracking down documents and reviewing questionable applications, and way more time focused on building relationships with verified clients.

We’ve also seen a dramatic drop in attempted fraudulent transactions. This is because bad actors simply don’t make it through the front door. That’s a huge win—not just for us, but for the many brands and partners who rely on us to protect the integrity of their gift card programs. When your first line of defense is this strong, everything else runs smoother.

Bonus Q: What else should I ask about eGifter SmartKYB?

I always end interviews with this question because the most insightful takeaways often come from the things I didn’t think to ask. So, Tyler, what should I have asked you about eGifter SmartKYB, domestic or international, that I didn’t?

Tyler: That KYB isn’t just about fraud prevention—it’s about operational efficiency, scalability, and brand reputation management. Most people think of it purely as a compliance or risk function, but when done right, it unlocks growth. It lets you move faster, reduce friction for good customers, and allocate your team’s time where it matters most.

“KYB isn’t just about fraud prevention—it’s about operational efficiency and scalability, and brand reputation management. Most people think of it purely as a compliance or risk function, but when done right, it unlocks growth.”

– Tyler Roye, CEO of eGifter.com

eGifter SmartKYB isn’t just a security and compliance feature—it’s a business enabler. And as the gift card space continues to evolve globally, having a strong onboarding foundation will be the difference between companies that scale smoothly and those that get stuck managing risk reactively.

Just the beginning…

From global scalability to fraud protection and faster onboarding, eGifter SmartKYB is redefining what it means to do business in the digital rewards space. With eGifter at the helm, it’s clear that secure, seamless onboarding isn’t just a feature—it’s a competitive edge.

On a personal note, if it wasn’t obvious already, one of the reasons I joined eGifter is because they’re hyper-focused on gift cards and digital gifting. That’s been my lane all along, too.

People sometimes say to me, “You could talk about gifting in general,” or “What about peer-to-peer payments?” And sure—those are all important. But they play by different rules. The nuances, the regulations, and the purpose of those products differ.

And most of all, a gift card or a reward should feel personal and thoughtful, not transactional. The people who understand that are the ones I want to work with. This is my zone of genius, and I’m grateful to be working with a team that not only gets it, but builds for it.

Learn more about eGifter SmartKYB

If there’s another way we can streamline your onboarding process, let me know—and we’ll get Tyler and the team working on it. (After we test it out ourselves on eGifterRewards.com, of course. Or RewardsExpress.com if you’re working with smaller orders.)

Happy gifting.

Shelley