eGifter was named a finalist in the 2020 VISA Everywhere Initiative, a global, open innovation program.

The contest tasked start-ups and fintechs to solve payment and commerce challenges of tomorrow. VISA knew that simply by participating, companies would further enhance their own product propositions. Beyond that, a bold new set of visionary solutions for the vast network of VISA partners has been produced.

“We analyzed the market and found that fewer than 1% of the 30M small businesses in the U.S. currently sell gift cards online,” says Tracey Klein, SVP Business Development at eGifter.”

eGifter’ Storefront Builder™ automates the building of eCommerce sites to make it easier and more affordable for merchants to sell gift cards online. This technology, paired with the VISA network, can help small businesses overcome the barriers to selling online. This solution is a fully accessible bridge to a much-needed new revenue channel. We all know that doing more business online is fundamental especially in this time-sensitive environment.

More than 1,300 companies applied, including 300 specifically for the VEI Pandemic Challenge, which was focused on helping small and medium businesses recover from the economic impacts of the COVID-19 pandemic. Only four finalists were selected and we were honored to be among them

Learn more about the VISA Everywhere Initiative
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