And…..the smart ones know exactly where to get the most reward points! As it turns out, this age group especially loves eGifter. Recent studies show that their share of gift cards purchased and redeemed is higher than that of other age group. Digital gift cards fit perfectly in their mobile-centric life. Electronic gift cards are easier and quicker to buy, deliver and redeem. Gift cards from eGifter provides the ability to add personalized messages, images and video making the customer experience perfect for this market segment. All of the gift cards can be stored on a mobile device—no more leaving the card on the kitchen table or in the drawer of the nightstand. And perhaps even more importantly, digital gift cards cannot be lost like a plastic card—a huge benefit in busy, often chaotic lives.