Introduction

Gift giving appears to follow a set of unwritten rules, especially around the holiday season: your best guess is OK when giving clothing; gift cards are great, but can sometimes feel impersonal; and always include a gift receipt for high-ticket items.

But the technologies that have dramatically changed many aspects of our lives in recent years have now begun to take aim at gifting. Governed by traditions and social complexities, gifting has historically been slow to change, but it’s becoming clear that gifting is poised for some significant changes.

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